Livestreaming has emerged as a powerful PR tactic, recommended by book marketing companies, enabling authors to connect with readers in real time. It serves as an excellent relationship-building tool, enabling authors to promote their books effectively. With the rise of smartphones, which have become nearly ubiquitous, a larger audience is now accessible. Authors can promote their livestream events across social media platforms and even host them directly from their accounts. Many writers schedule regular livestreams to increase visibility and maintain engagement with fans, keeping them interested.

So, what do authors present during livestreams? Publicity experts highlight a myriad of possibilities, plus the opportunity for unique and creative ideas tailored to your style. For instance, authors can use these sessions to publicize an upcoming release by reading a chapter, creating excitement around their work. Additionally, they can offer insights into their creative processes by sharing "behind-the-scenes" stories, livestreaming from their writing spaces, or showcasing aspects of their lives that readers might find intriguing. This form of engagement significantly broadens the reach of events.

Livestreaming your appearance at a bookstore can allow hundreds more to attend virtually, increasing overall participation. Nonfiction authors can also find great success through live streaming. A cookbook author may choose to prepare a recipe live, making the process both informative and entertaining. Similarly, personal finance writers can discuss their strategies in an engaging format, while self-help authors can provide real-time advice. If you're a novelist whose story is set in a particular location, consider livestreaming from that setting to create a deeper connection with your audience. 

The key is to brainstorm ideas that resonate with your readers and develop engaging content that captivates them. You don't need to be highly technical to host a live stream, as many sessions can be casual and straightforward. However, ensuring that viewers can see and hear you is crucial for a successful event. If technical issues arise and the quality is lacking, viewers may lose interest quickly and never return. Conversely, a well-executed livestream leaves a positive impression, encouraging fans to join future events. Starting with a simple approach for your first few live streams can be a wise idea.