When self-publishing a book, it's essential to consider the various services you'll need, such as editing, printing, and book fulfillment for your online sales. As an independent author, you take on the responsibility for all the tasks that traditional publishers usually handle. While this may seem daunting, with organization and planning, these tasks become manageable. If you produce a well-edited, professionally marketed book with an appealing cover, you can effectively compete with established publishers. The book market is both competitive and thriving as readers continue to seek new titles. 
A key focus area for any self-publisher is content preparation and marketing. The foundation of a successful publication is a high-quality book, which often necessitates expert assistance. A professionally presented work garners respect from readers, critics, and media alike. Essential elements include a distinctive cover that resonates with your genre, thoroughly edited text, and high-quality printed copies. First impressions matter, so ensure that every interaction potential readers have with your book is top-notch, whether they encounter it online or in physical stores. 
In terms of marketing, it's crucial to start your promotional efforts well in advance of your release date. Utilize your online platforms—website, social media, blog, and podcasts—to create buzz around your book. Additionally, securing media coverage can significantly expand your reach beyond your current audience. While some genres naturally attract more media attention, numerous outlets are willing to feature a wide range of books. Consider contributing freelance articles to news organizations, listing your book in your bio, or writing guest blog posts that connect to your book's themes. 
When it comes to printing, evaluate whether your book should be in a standard or unique size. The trim size can set your book apart from others. Digital printing is a cost-effective option for smaller runs, while offset printing is more economical for larger quantities. Don't forget about the dust jacket for hardcover editions; this design matters. For paperback books, the cover design will be printed directly onto the cover. Binding choices also affect sales and should align with your content. In some instances, spiral bindings might be beneficial, especially if your readers will frequently reference specific pages.