Introduction to Prime Match
LET ME TELL YOU WHAT I ACTUALLY FEEL.
I think we are starving.
Not starving for entertainment.
We have infinite entertainment.
Not starving for information.
We are drowning in information.
We are starving for meaningful human connection that is alive and dignified and playful and REAL.
And especially older people.
And ESPECIALLY older vibrant and athletic people.
People whose bodies are still alive.
People whose minds are still alive.
People who still want to build things and love and flirt and dance and lift weights and brainstorm and hike and laugh and cry and start over and reinvent themselves at 57 and 63 and 68 and 72.
Where is THAT culture?
I don’t see it.
I see lonely people scrolling.
I see humiliation, marketed as romance on TV.
I see elimination ceremonies.
I see people treated like disposable contestants instead of fascinating human beings.
And I thought:
What if we built something completely different?
What if instead of people sitting across from each other answering canned questions over cocktails…
…they build things together?
Cook together?
Solve problems together?
Play together?
Have improv and improv dancing experiences together?
Walk labyrinths together?
Take and lead yoga and other movement classes together?
Make collaborative art together?
Create a talent show together?
Learn each other’s rhythms?
See each other under pressure?
See each other being generous?
See each other leading?
See each other nervous?
See each other funny?
See each other HUMAN?
Attraction changes when people become dimensional.
I think this could spread in a way that has almost no precedent, because it does not require millions of dollars to begin.
This is not:
“Build a giant luxury compound first.”
No.
This is:
Gather humans.
Curate experiences.
Create dignity.
Create structure.
Create safety.
Create delight.
Film carefully and ethically.
Repeat.
That’s it.
The internet already organizes massive spontaneous human experiences for almost no money.
People organize dance mobs and public gatherings and themed events and giant social experiments overnight.
So why couldn’t we organize meaningful connection in this way also?
Yes, for romance, but not just for romance.
That’s the other thing that absolutely electrifies me.
Once you gather extraordinary people together in rich shared experience…
ALL KINDS OF MATCHES happen.
Maybe someone meets the love of their life.
Maybe someone meets the person they finally write a book with.
Maybe two people launch a wellness retreat together.
Maybe someone finds the exact accountability partner who helps them finally transform their health.
Maybe someone finds a travel companion.
Maybe somebody finds their future business cofounder.
Maybe a Y Combinator team is formed.
Maybe someone finds their future best friend.
Maybe someone finds hope again.
And YES — I want it filmed.
But not filmed in the spirit of exploitation.
Filmed in the spirit of:
“LOOK. LOOK HOW BEAUTIFUL HUMAN BEINGS CAN BE WHEN THEY ARE NOT HUMILIATING EACH OTHER.”
I want the world to see older people who are athletic, strong, active, and vital.
Not hidden.
Not shelved.
Not culturally erased.
ALIVE.
Strong.
Interesting.
Sexy.
Thoughtful.
Creative.
Ridiculous.
Tender.
Brilliant.
Athletic.
Messy.
Wise.
Hopeful.
Curious.
Enthusiastic.
Able.
Flexible.
Content. And not.
Happy. Yet willing.
Frustrated. Yet ready.
Steady. But welcoming.
Weak. Yet analytical.
Tidy. And embracing of entropy.
I think there are also millions of people who would want to watch THAT because we are starving for models of humanity that don’t degrade us.
I know this sounds wildly ambitious.
Good.
The world changes because somebody eventually says:
“Maybe the current structure is not the final structure.”
That’s my heart.
If any part of this makes your eyes light up a little,
come help me build it.
Amanda Buxbaum, MS, CNS, LDN
Founder, Prime Match
Licensed Nutritionist • Natural OCB Pro Bodybuilder • Builder of Human-Centered Experiences
I earned my OCB pro card in Women’s Physique, in the open age division, in my first bodybuilding show ever (The Conquer in Baltimore May of 2024), at age 63, 10 months after joining a gym. I was one of seven bodybuilders on the poster advertising that event for the following year, 2025.
We can do this. We can live a good life. Together. Supporting each other. We have a lot to share!
301-943-6952